Online shopping has become a norm in consumers' lives. Calypso is a fictional company catering to the needs of women
of all sizes. I created layouts for several touchpoints to imitate a buyer's realistic experience.
During the project, I created several mood boards and style tiles to brainstorm the aesthetics of the brand.
I created over 80 possible logos, incorporating the final logo throughout the various touchpoints.
Buyers can customize their purchases by choosing various aspects of their clothing. For example, a buyer can choose whether the garment has pockets or the length of its sleeves.
The company can be accessed via web or mobile app.
Consumers receive packaging underlining their beauty and individuality.