SHERWIN-WILLIAMS
RE-PLATFORM BY VMLY&R OF SHERWIN-WILLIAMS SUBSIDIARY SITES

Everything needs a revamp every now and then, whether it be a new coat of paint for a room or a redesign of a website. 

Goal:

Update five of Sherwin-Williams' child companies - Minwax, Krylon, Cabot, Purdy, and Thompson's WaterSeal.

Deliverable:

Flow of five major child companies of Sherwin-Williams was shaped by my wireframes and the collaboration with UX/UI designers.  The Minwax site will launch late January with the remaining sites to follow.

Role and Skills:

I worked as the UX designer for the agency VMLY&R on their project for Sherwin-Williams.  As the UX designer, I translated information from the team's content strategist into the flow of each site in the form of wireframes. I discussed my wireframes with the senior UX designer and UI designers and presented final wireframes to the internal team.

Partners:

Cody Eanes, Senior UX Designer

Audrey Morrison, UI Designer

Beth Hughes, UI Designer

Hillary Susz, Content Strategist

FROM CONTENT STRATEGY...

I created sites' flows in the form of wireframes using the information the team's content strategist Hillary provided.  Each of the five sites included 3 to 4 sections to design, each averaging 6 pages.

Example of Information for a Section to Design for Krylon - Hillary Susz

...TO FLOW

For each website, I designed wireframes based on the content strategy.

Krylon_Consumer_Desktop_Color Family.png
Krylon_Consumer_Desktop_Color Family.png