SHERWIN-WILLIAMS
RE-PLATFORM BY VMLY&R OF SHERWIN-WILLIAMS SUBSIDIARY SITES
Everything needs a revamp every now and then, whether it be a new coat of paint for a room or a redesign of a website.
Goal:
Update five of Sherwin-Williams' child companies - Minwax, Krylon, Cabot, Purdy, and Thompson's WaterSeal.
Deliverable:
Flow of five major child companies of Sherwin-Williams was shaped by my wireframes and the collaboration with UX/UI designers. The Minwax site will launch late January with the remaining sites to follow.
Role and Skills:
I worked as the UX designer for the agency VMLY&R on their project for Sherwin-Williams. As the UX designer, I translated information from the team's content strategist into the flow of each site in the form of wireframes. I discussed my wireframes with the senior UX designer and UI designers and presented final wireframes to the internal team.
Partners:
Cody Eanes, Senior UX Designer
Audrey Morrison, UI Designer
Beth Hughes, UI Designer
Hillary Susz, Content Strategist
FROM CONTENT STRATEGY...
I created sites' flows in the form of wireframes using the information the team's content strategist Hillary provided. Each of the five sites included 3 to 4 sections to design, each averaging 6 pages.
Example of Information for a Section to Design for Krylon - Hillary Susz
...TO FLOW
For each website, I designed wireframes based on the content strategy.
