RE-PLATFORM OF SUBSIDIARY SITES
Everything needs a revamp every now and then, whether it be a new coat of paint for a room or a redesign of a website.
Update major child companies of Sherwin-Williams
ensure design fits the Sherwin-Williams feel
allow for individual brand identity for each site
Designs of Sherwin-Williams' child companies - Minwax, Krylon, Cabot, Purdy, and Thompson's WaterSeal - have been updated and shipped for public use.
Role and Skills:
UX designer - Contractor with VMLY&R
translated information from the team's content strategist into the flow of each site
discussed my wireframes with the senior UX designer and UI designers
presented final wireframes to the internal team.
Cody Eanes, Senior UX Designer
Audrey Morrison, UI Designer
Beth Hughes, UI Designer
Hillary Susz, Content Strategist
STAYING IN THE FAMILY
I developed standards for the redesigns, basing them on existing company designs. This was to create a design family.
Example: My design for the Purdy Resources page takes elements from the current Valspar site.
Hero image for quick visual information
Text for additional information
Move the user further down the page towards the Where to Buy section
Optimized title & product description
Provide dead simple access to Where to Buy
Include Dry Time, Surface Type
Show available colors
Show available finishes
Showcase ratings, reviews, and Q&A; allow the user to write a review
Allow the user to share on social, save, email, print
With each product, I laid out responsive and efficient breakpoints for mobile user experiences. This underlines need for the on-the-go use experience.
FROM WIREFRAME TO WEB
All of the designs I created for the five Sherwin-Williams site were used as the guidelines and base, holding the pages together.
While working as a UX designer for these product sites, I had the opportunity to focus on a specific part of the design process. The support from the UI designers allowed that focus. I have been able to design from beginning to end of a project and for specific parts. It's satisfying to see the my team's work become products the public can consume.