RE-PLATFORM BY VMLY&R OF SHERWIN-WILLIAMS SUBSIDIARY SITES
Everything needs a revamp every now and then, whether it be a new coat of paint for a room or a redesign of a website.
Update five of Sherwin-Williams' child companies - Minwax, Krylon, Cabot, Purdy, and Thompson's WaterSeal.
Flow of five major child companies of Sherwin-Williams was shaped by my wireframes and the collaboration with UX/UI designers. The Minwax site will launch late January with the remaining sites to follow.
Role and Skills:
I worked as the UX designer for the agency VMLY&R on their project for Sherwin-Williams. As the UX designer, I translated information from the team's content strategist into the flow of each site in the form of wireframes. I discussed my wireframes with the senior UX designer and UI designers and presented final wireframes to the internal team.
Cody Eanes, Senior UX Designer
Audrey Morrison, UI Designer
Beth Hughes, UI Designer
Hillary Susz, Content Strategist
FROM CONTENT STRATEGY...
I created sites' flows in the form of wireframes using the information the team's content strategist Hillary provided. Each of the five sites included 3 to 4 sections to design, each averaging 6 pages.
Example of Information for a Section to Design for Krylon - Hillary Susz
For each website, I designed wireframes based on the content strategy.